McGuinness Mechanical Engineering Ltd has unveiled a new brand identity, logo and tagline. We undergone a complete brand refresh to reflect our current position and offering to the market. The new branding represents the growth of the company over the past decade. Originally known as McGuinness Plumbing Ltd, we have extended our service offering to Design, supply, fit and sign off, of full Mechanical Projects to a large scale.Our new tagline Safer, Smarter, Sustainable, illustrates how we focus and prioritise safety, smarter way of working and sustainability at every opportunity in our business to our staff and clients.
McGuinness Mechanical Engineering has recorded phenomenal growth year on year since inception, increasing our turnover and growth in market share, as well as the service offering. The new brand identity reflects McGuinness Mechanical Engineering growth in size, presence, and service offering. The future lies in our unique ability to remain flexible in terms of changes to programme and always offering their experienced advice. As well as the investment that is continuously going back into the company through the introduction of Procore a project management app, continually upskilling their workforce and ensuring that our employees well-being is prioritised.
Our original logo has served McGuinness Mechanical Engineering Ltd well and we have decided not to stray too far from the colours we are synonymous with Blue and White. The new logo pays homage to our roots incorporating MG.
Ultimately it is important that McGuinness Mechanical Engineering Ltd retains its established values, but at the same time the branding needed developing to reflect the growth and offering of the company. We feel it’s important to let people know what McGuinness Mechanical Engineering Ltd stands for and the introduction of a tagline, ‘Safer, Smarter, Sustainable’ signifies what is important to us and what we represent.
